MySpace to Customize Ads

MySpace has begun to be more than a social network, it has begun to become an Internet version of Times Square. Filled with millions of people, crowded and trafficked by people all day every day, and ads shining over the streets. But there's something the Internet has over Times Square in the "Ads" department; its ads are beginning to be customized to fit the page of the person who's ad lays on. Now when you look at your friends MySpace you might see an ad for Converse because your friend is a Dwayne Wade fan. MySpace is only a few years old, every month there's something new you can do on MySpace, maybe in a few years, we will be putting in "wwm.Blogger.com" aka "WorldWideMySpace.Blogger.com"

"The social networking companies see those pages as a lush target for advertisers — if only they could customize the ads. Although Internet companies have talked about specifically aiming their ads since the inception of the Web, so far advertising on social networks has been characterized by mass-marketed pitches for mortgages and online dating sites. But MySpace, the Web’s largest social network and one of the most trafficked sites on the Internet, says that after experimenting with technology over the last six months it can tailor ads to the personal information that its 110 million active users leave on their profile pages. "